Citizen Hopes to Capitalize on Its High-Flying Eco Drive Series This spring, Citizen introduces 68 new models of Eco Drive, the battery-less watch that’s sparking consumer interest and energizing sales. Launched in 1996, Eco Drive is already Citizen’s best seller, accounting for 20% of sales. The spring rollout is spearheaded by the Eco Drive, Elegance Signature, and Promaster series. The Lyndhurst, N.J., company is launching 18 Eco Drive watches, which convert light to power quickly and efficiently. These watches are mostly sporty and made with titanium, which complements their advanced technology. Eco Drive sales are an indication that consumers are finally accepting titanium. Citizen claims to produce more titanium watches than any other company. The brand is introducing four new Eco Drive chronographs and five 200-meter water-resistant Solar Tech 180 models, among other eco

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out