WatchWorld

2000 Mania: The Price Is Right In watches, 2000 is the magic number – signifying not the calendar change but the price point. While the year 2000 likely will witness many new-age surprises in timepieces, watches hovering around $2,000 are growing more popular. So if you’re a fine jeweler, keep an eye on this profitable, entry-level luxury segment. “I’m finding that watches just under the $2,000 price range are selling the best,” says Jeffrey Kramer of New York’s William Barthman Jewelers. “We’re doing very well with the Breitling Super Ocean on a bracelet at $1,825. Watches above $2,000 are also selling well – like Ebel’s Discovery automatic on a stainless-steel bracelet at $2,425 and Cartier’s Tank Française automatic at $2,700. I haven’t seen a watch as hot as the Tank Française in years – even two years after its introduction.” Why the interest in w
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