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Primetime Alive On May 1, Rutherford, N.J.-based UTime Co. officially became Swiss Primetime Inc. The name change, announced by parent firm BHG Group, confirms a philosophy change at the company, which in the past year ended its relationship with three brands it had distributed in North America. The new organization is owned by BHG Group in partnership with Charles R. Widmer and Hans Koller. Both of them have experience in luxury-brand management and product marketing. The deal is similar to a management buyout, according to the company. Widmer serves as president and chief executive officer, while Koller is executive vice president and chief operating officer. Ronald Jackson and Jim Imhof, presidents of the Girard-Perregaux and Bertolucci brands, respectively, round out the management team. “The name Swiss Primetime reflects a new direction and ownership for the company,” Wi

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