Watch vs. Non-Watch

Most people know Citizen, Seiko, and Casio as important watch brands. In fact, that is only part of their parent corporations' operations and business. Seiko (through Seiko Epson) is one of the world's top computer printer makers, Casio's parent (Casio Computer Co.) is famous for its handheld computers, and Citizen Watch Co. also produces electronics (quartz oscillators, PC cards) and machine tools. The non-watch businesses of these corporations are growing in size and profits, while their watch divisions have become proportionately smaller. At Seiko Group, 45% of business is non-watch. Citizen's is 54% of the total and will increase to 70% next year. At Casio, timepieces are just 21% of net sales. It might seem that the watch divisions are becoming less important-and even irrelevant-to their parent firms. In fact, just the opposite is true. "Watches will stay a core business of th

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