Watch Sales: How Are Jewelers Doing?

Watch sales accounted for 20% of total sales at Harland Jewelers last year - more than twice the figure at a typical U.S. jewelry store. The Modesto, Cal., retailer also reported a 10% increase in watch sales, despite higher prices from Swiss manufacturers and a generally unmotivated consumer. That figure was higher than typical, as well. Owner Harland Houghren has a secret weapon. He doesn't wave a magic wand; instead, he waves a business card that next to the Rolex brand name includes the words "service" and "sales." "In-store service and brand names are critical," he says. His brands range from Timex to Rolex, which he services with a full-time watchmaker. Few jewelers who sell watches were able to duplicate Houghren's success last year. In fact, 41% of jewelers polled saw no change in watch sales, and as many reported decreases as increases in watch sales nationwide, according
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out