Watch Brands Face Off with Creative Ads

It’s fall – time for watch companies to flex their Christmas season marketing muscles. And the goal is to muscle more consumers into jewelry and other retail stores than ever before. The heart of the holiday season is still a few weeks off, but the fight for the consumer’s dollar kicked in as early as July. Watch companies have devised new ways to get consumer attention, and subtlety is taking a back seat as they spend more on bolder and better campaigns. This promotional blitz will last until Christmas Eve. Here is a sampling of watch-marketing efforts rolling out this fall: Bvlgari is using the boldest promotional vehicle – a Boeing 747 – to promote its cutting-edge Aluminium timepiece, which features an aluminum case and dial and a rubber bracelet and bezel. Bvlgari signed an agreement with Alitalia, Italy’s national airline, for a personalized airplane to fly around
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