Using Packaging to sell your store

This is a test:Close your eyes and envision a robin’s-egg blue jewelry box with a single name printed at the center. Next, picture a fire-engine red box with a single name written in gold script. Okay, maybe these were too easy. But do you think it’s an accident that Tiffany & Co. and Cartier chose those colors and styles, creating widely recognized boxes that are as sought-after (almost) as what’s inside? The boxes, pouches, gift wrap, and bags bearing your name are one of the most potent forms of advertising for your store. If they’re beautiful and high-status enough, they are retained long after the purchase is made. The question is, how do you select a color, design, and image that will remain imprinted in your customer’s mind? Promoting your store’s name. It takes thought, taste, and planning to make them stand out, but with the right resources, it can be done, s

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