Uptown Money, Downtown Style

You’ve heard the media refer to the “downtown crowd” vs. the “uptown crowd.” Singer Billy Joel’s “Uptown Girl” is an anthem to a classy (i.e., rich) lady. But what, exactly, is the “downtown crowd”? And why should you, a luxury jeweler, care? It used to be simple: The uptown crowd had money, the downtown crowd didn’t. It isn’t so simple anymore. Today, downtown consumers have as much money as their uptown neighbors, if not more. What they don’t have is an “establishment” attitude toward style. They can afford to wear head-to-toe Chanel, but they choose not to. The terms “uptown” and “downtown” originally alluded to Manhattan, but they’ve become generic in American culture, and the demographic segment they describe is global. Many of the “downtown crowd” are within the age boundaries of Generation X, but don’t say that to their faces. They

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