Turn, Baby, Turn!

When JCK asked the members of its Retail Panel to name their best-turning product, the general category "diamonds" was by far the most popular, named by 55.1% of respondents. Results for more specific categories are shown in "Best-Turning Products" chart. We also asked about frequency of top turners and average turn (see "Turn Rates") and how long it takes for a non-turner to be considered a "dud" (see "Declaring Duds"). Finally, we asked Panelists for their single best piece of advice for turning more inventory. (Entries with percentages indicate more than one jeweler offered the same or similar advice.) "Advertise!" (5.5% of respondents) "Move merchandise around the store, change and rotate display cases and windows often. Everything will look new to customers and to employees." (4.6% of respondents) "Show and sell." (3.7% of respondent

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