An online survey conducted in September 2003 shows the most-desired holiday gift for women this season is travel, while jewelry came in a close second. The online study, titled “Women, Men, and the Pursuit of Fun,” was conducted by frank about women, a consulting firm specializing in marketing to women. It was reported on About Retail.com, a retail industry Web site.
Twenty-seven percent of female respondents selected some form of travel as their most preferred gift. Jewelry was the second most-desired item, with 23% of respondents selecting it. The third most-preferred gift for women, with 11% of female respondents selecting it, was electronics.