TradeShows

IJO FALL BUYING SHOW FEATURES WORKSHOPS

A number of educational programs will take place at the Independent Jewelers Organization’s fall buying show, to be held July 10-15 at the Regal Cincinnati Hotel.

Laura Laaman, founder and president of Executive Training Consultants, will lead two workshops, “Selling Men, Selling Women, Selling Couples (Anything)” and “How to Motivate Top Sales.”

Steve LeFever and Carl Forssen of Business Resource Services will present the second installment of “Managing and Financing Independent Business: Practical Tools for Control, Survival, and Success,” begun at the Denver IJO Show in February.

The Diamond Promotion Service will offer “Best of the Best II—Opportunity 2000,” which will help retailer jewelers maximize their diamond sales for the new millennium.

The Platinum Guild International will conduct platinum workshops. Also on the agenda are workshops on store design and display, using television as a marketing tool, and using commission sales to increase profits. Richard Swetz, owner of IJO, will lead a panel discussion on how to turn a mom-and-pop operation into a $1 million business. The Gemological Institute of America will present a pearl-grading course as well as an extension course on gem identification.

For information, call IJO at (800) 624-9252.

DESIGNER PAVILION TO DEBUT AT JA SHOW

The Jewelers of America New York summer show, to be held Aug. 1-4 at the Jacob Javits Center, will feature a new designer pavilion, Design Collections ’99. The new pavilion will provide a showcase for leading jewelry designers as well as emerging new talent. The pavilion will be under the direction of the International Jewelry Design Guild (IJDG) in an agreement with Miller Freeman Jewelry Group, the producers of JA New York.

More than 70 designers will participate, including David Yurman, Henry Dunay, La Nouvelle Bague, Jose Hess, and Antonini. A number of up-and-coming designers will be included in a New Designer Gallery.

On Monday, Aug. 2, IJDG will host a panel discussion, in which tips on displaying, selling, promoting, and marketing designer jewelry will be offered.

CALIF. ASSOCIATION ALLIES WITH JCK SHOWS

The California Jewelers Association has formed an alliance with The JCK Shows. Under the arrangement, CJA will suspend production and management of its trade show, the Pacific Jewelry Show, effective immediately, and will exclusively endorse the JCK Shows. In exchange, JCK will develop programs and services at its shows to meet the needs of CJA’s retail members.

The Pacific Jewelry Show, which had been held for 43 years, attracted more than 1,000 exhibitors and 8,000 buyers at its peak.

DESIGNERS, CRAFTSMEN TO SPEAK AT KRAFTWERKS

The second annual Kraftwerks Invitational, a seminar series dedicated to preserving traditional jewelry manufacturing crafts, will take place Aug. 7 and 8 at the Precious Metals West/Fine Gold refinery in Ontario, Calif. The event is sponsored by Precious Metals West/Fine Gold along with Frei and Borel, an Oakland, Calif., jewelry tool house and supplier; Manufacturing Jewelers and Suppliers of America; the Revere Academy; Lynn’s Manufacturing of Ventura, Calif.; and Pyramid Manufacturing of Ojai, Calif.

Presenters will include Henry Dunay, Michael Good, Paul Klecka, Robert Lee Morris, Michelle Krespi, Susan Helmich, Jurgen Maerz, and Johnorman Roberts.

For information, call Precious Metals West at (800) 999-7528, fax (213) 689-1654.