TradeShows

SEPTEMBER MIAMI SHOW EXPECTED TO SELL OUT

Organizers of the Jewelers International Showcase (JIS), to be held Sept. 25-27 at the Miami Beach Convention Center, expect a sellout, with more than 1,000 exhibitor booths.

The show, now in its 21st year, is the only jewelry trade show serving primarily jewelers of Florida, the Caribbean, and Central and South America.

Delivery (cash-and carry) is permitted on the show floor; alternatively, orders for factory-shipped merchandise can be written.

Last season, 35% of the buyers attending the JIS shows were from the Caribbean and Latin American countries.

For information, contact Jewelers International Showcase Inc., 6405 Congress Ave., Suite 125, Boca Raton, FL 33487-2827; (561) 998-0205, fax (561) 998-0209, www.jisshow.com.

JA SHOW TO OFFER ‘COUNTER INTELLIGENCE’

“Counter Intelligence” an industrywide educational program developed by the Industry Image Task Force and funded by a $148,000 grant from the JCK Jewelry Industry Fund, will be offered at the Jewelers of America show in New York on Sunday and Monday, Aug. 1 and 2, at the Jacob Javits Center.

The program will train sales associates at all trade levels in legal compliance and ethics issues that should be part of every sales transaction. Topics covered include how to share information on treatments, synthetics and imitations, quality, trademarks, appraisals, and lab reports in a way that fosters credibility.

The Industry Image Task Force, spearheaded by the Jewelry Information Center, comprises 24 industry organizations. JA has pledged an additional $42,000 for “Counter Intelligence” training at its affiliate conventions.