Trade Shows


The Mirage Fine Jewelry Show will be held March 5-9 at the Mirage hotel in Las Vegas, Nev.

The delivery show is owned and presented by ASD/AMD National Trade Shows, which has organized variety/general merchandise shows in Las Vegas since 1961. The trade-only shows first featured Army surplus merchandise, but now offer everything from clothing to gifts to housewares, says Seymour Fletcher, ASD/AMD vice president. Jewelry was added in the late 1970s and became a distinct section of the show in 1980.

The fine jewelry section moved to the Mirage about five years ago, featuring finished jewelry, loose stones and special categories such as estate, antique, sterling and American Indian jewelry and name-brand watches.

A related event – the Riviera Jewelry & Accessories Show at the Riviera Hotel – features mostly costume, novelty, crystal and boutique jewelry, as well as promotional watches, beads, hair accessories and sequins/appliques.

Fletcher says the two jewelry shows will have about 200 exhibitors each and will attract about 10,000 buyers combined. All told, these shows and the variety/general merchandise segments in the Las Vegas Hilton and Sands Expo and Convention Center are expected to attract 50,000 buyers. All show segments are open from 11:30 a.m. to 6:30 p.m. March 5,

9 a.m. to 5 p.m. March 6-8 and 8:30 a.m. to noon March 9.

The ASD/AMD shows are held each March and August. This year’s summer show is scheduled for Aug. 20-24.

For show, travel and hotel information, contact ASD/AMD National Trade Shows, 2525 Ocean Park Blvd., Santa Monica, Cal. 90405-5201; (800) 421-4511 or (310) 396-6006, fax (310) 399-2662.


Basel ’95 – the World Watch, Clock and Jewellery Show will be held April 26–May 3 in Basel, Switzerland.

Organizers expect more than 83,000 buyers and 2,000 exhibitors from 24 countries. The exhibitors will range from industrial and designer watchmakers and jewelers to packaging and equipment manufacturers to trade associations and trade publications.

The fair will be spread over four exhibition buildings and will offer a full slate of business and travel services, including international telephone and fax services, banking facilities, and travel and hotel reservation offices.

In preparation for the fair, organizers revised the logo to include a globe of the world. A three-dimensional representation of the globe made of gilded and polished nickel-silver alloy will be on display at the fair.

ACL Consulting, 4804 American Dr., Durham, N.C. 27705; (800) 888-8868 or (919) 383-1780, fax (919) 383-5597.


The Exhibit Builder Design Expo has been renamed the Exhibit Ideas Show in preparation for teaming up with three other shows featuring visual marketing services, supplies and products this year.

The Exhibit Ideas Show – along with The Store Fixturing Show, the Visual Merchandising Show and the Retail Operations and Construction Expo – will be held April 1-3 at the McCormick Place Complex in Chicago, Ill. The newly renamed show is sponsored by Exhibit Builder Magazine; the other three are sponsored by Shore Communications.

The renamed show will feature the latest in custom exhibits, portable and modular exhibits, components, foam board and board products, audiovisual systems and monitors, robots, truss systems, graphics equipment, laminates and tambours, plastics, screen-printing equipment and supplies, light boxes, signs, structural systems, lamps and lighting, fiber optics, transportation and video walls.

To register for any of the shows, call (800) 949-4049 (select program 450, request document 1000) or (800) 241-9034, ext. 351.


The 17th annual Pacific Jewelry Show will be held March 4-5 in Moscone Center, San Francisco, Cal.

The show will give retailers a chance to replenish stock in time for the spring gift-giving season and to take advantage of a full seminar program, says John Souza, show chairman.

The education program will feature “How to Breathe New Life Into This Old Store,” a hands-on program led by Andrew Macauley, director of advertising and communications for Chippenhook, Lewisville, Tex.; Ruth Mellergaard, a partner and director of Grid International, New York, N.Y.; Tim Sullivan, director of sales and marketing for Applications Systems Corp., Boston, Mass.; and Brian Viger, vice president of marketing for Trinity Engineering, Rohnert Park, Cal. The program, scheduled for 8-10 a.m. March 5, will present cost-saving ideas on showcase renovation, floor-to-ceiling color coordination, visual merchandising techniques, lighting and computerized inventory controls. Participants will have a chance to apply the information they receive and to redesign their own displays.

Other seminars are “Position Your Store for Profit Improvement – Creating a Business Plan for Your Store,” presented by A.J. Sales of KWHS, a jewelry consulting firm, at 8:15 a.m. March 4, and “How REAL is the Created Gemstone Market,” presented by Thomas Chatham of Chatham Created Gems at 8:30 a.m. March 4.

Jewelers also will be able to take Jewelers of America’s Certified Store Manager exam at 9 a.m. March 5. The exam measures six areas of store management expertise: business ethics, merchandising, personnel, sales management, security and store operations. Jewelers who pass the exam and have completed at least one year as a store manager, assistant store manager or owner/manager within the past five years will receive the designation Certified Store Manager.

The Grand Hyatt San Francisco on Union Square is the headquarters hotel for the show. For special rates at this and other hotels and to preregister, contact PJS, 911 Wilshire Blvd., Suite 1740, Los Angeles, Cal. 90017; (800) 523-SHOW or (213) 623-5742.


Television personality Phyllis George will receive the 1995 NICHE magazine Humanitarian of the Year Award in recognition of her influence on the craft community. She will receive the award at a ceremony during the Philadelphia Buyers Market of American Craft, to be held Feb. 17-20 in the Pennsylvania Convention Center in Philadelphia.

“Phyllis has a tremendous influence on the craft community, both at the state and national levels,” says Wendy Rosen, president of the Rosen Group, organizer of the market and publisher of NICHE magazine. “Her efforts have enlightened governors and presidents about the impact of craft arts on state and national economic development.”

George established the Kentucky Art & Craft Foundation in 1980, served as national chairwoman of the Year of American Craft in 1993, has written two books about crafts and has pioneered craft sales on the QVC home shopping television network.

She also has received a Distinguished Service Award from the Save the Children Foundation, is a former Celebrity Businesswoman of the Year and has been honored for her work as a lobbyist for the Family Crisis Centers for abused women and children.

The NICHE awards also will honor more than 30 craftspeople for excellence in design and outstanding achievement in American craft.

The Rosen Group, 3000 Chestnut Ave., Suite 300, Baltimore, Md. 21211; (410) 889-2933, fax (410) 889-1320.


The L.A. Mart will hold its Spring Gift & Decorative Accessories Market and Holiday/Christmas Show March 19-21. The L.A. Mart houses 300 showrooms with merchandise in many categories, including tabletops, general giftware and decorative accessories.

For discount travel and hotel rates, call Group Travel at (800) 821-0339 or (805) 287-1787. L.A. Mart, 1933 S. Broadway, Los Angeles, Cal. 90007; (800) LAMART4 or (213) 749-7911.


More than 2,400 exhibitors are expected in the gift section of Ambiente, the second phase of the three-part International Frankfurt Fair, to be held Feb. 18-22 in Frankfurt, Germany. The show also will include about 430 fine and costume jewelry and timepiece manufacturers. Call Juergen Bahr in Atlanta, Ga., at (404) 984-8016 or Gabriele Placek in New York, N.Y., at (212) 974-8853.

The spring edition of the MACEF trade fair will be held Feb. 10-13 in Milan, Italy. The fair will feature the latest designs in fine jewelry, watches, giftware, tableware and housewares. Delia Associates, P.O. Box 338, Route; 22 W., Whitehouse, N.J. 08888; (908) 534-9044, fax (908) 534-6856.

The 12th Hong Kong International Jewelry Show, scheduled for March 8-11, will comprise 119,790 sq. ft. in the Hong Kong Convention & Exhibition Center, 18% more space than last year’s show. Organizers arranged for more space because of demand and because of double-digit growth in fine-jewelry exports in 1994. Hong Kong Trade Development Council, 219 E. 46 St., New York, N.Y. 10017; (212) 838-8688.

International Jewellery Dubai has been rescheduled to April 4-7. The show, formerly scheduled to begin and end one day earlier, will be held in the Dubai World Trade Centre, Dubai, United Arab Emirates. It will feature suppliers of fine jewelry and timepieces, loose stones, findings, packaging, displays and equipment. Reed Exhibitions, Oriel House, 26 The Quadrant, Richmond, Surrey, TW9 1DL; (44-81) 910-7826, fax (44-81) 910-7930.

The sixth International Jewellery Tokyo will be held Feb. 15-18 in Tokyo, Japan. More than 43,000 buyers and more than 700 exhibiting companies from 28 countries are expected. About 50 companies will exhibit at the show for the first time. The Designers/Craftsmen Pavilion will feature about 40 companies known for creative and original designs. The show is sponsored by the Japan Jewellery Association and Reed Exhibitions, 383 Main Ave., Norwalk, Conn. 06851; (203) 840-5308, fax (203) 840-9313.

The third Jewellery Taipei will be held Nov. 10-13 in in the Grand Hotel, Taipei, Taiwan. The 1994 show, held Oct. 28-31, attracted 2,670 buyers and 102 exhibitors. “While overall response to the show was positive, we will be stepping up our promotional activities for 1995 to increase the trade traffic,” says Rupert Owen, director of Overseas Exhibitions Services, which organizes the show in conjunction with the Taipei Jewelers’ Association. Overseas Exhibition Services, 11 Manchester Square, London, W1M 5AB, United Kingdom; (44-71) 486-1951, fax (44-71) 413-8230.

The International Spring Fair will be held Feb. 5-9 in the National Exhibition Centre, Birmingham, England. More than 4,000 exhibitors from 60 countries will showcase their latest designs in jewelry, tabletops, giftware, decorative accessories, leather goods and housewares. Trade Promotion Services Ltd., Exhibition House, Warren Lane, London, 5E18 6BW, United Kingdom; (44-81) 855-9201; (44-81) 855-3506.