Tourneau to ‘Change America’s Attitude About Watches’

Tourneau, one of America's leading retailers of fine Swiss and vintage collectible timepieces, has launched a major campaign to change affluent consumers' attitudes about fine Swiss watches and to increase the market for all upscale brands. "If the Swiss Watch Federation won't support the [U.S. luxury] watch industry the way De Beers does for diamonds or the World Gold Council does for gold jewelry, then it is up to Tourneau to do it," says Anthony J. D'Ambrosio, executive vice president of Tourneau. The New York City-based company operates eight stores around the country and sells more than 40 watch brands and 4,000 styles. It is the only U.S. retailer authorized to carry every major Swiss brand, has the largest independent service center in the U.S., employs more watchmakers than any other U.S. retailer and is one of the few luxury watch retailers with a national presence. D'Ambr
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