Tourneau Gives ‘Time’ to the American Red Cross

Tourneau, the world's largest watch retailer, kicked off the month of March with a charitable gesture: It invited customers to donate watches to the American Red Cross and to purchase a new watch tax-free. (Tourneau picked up the cost of the tax.) Tourneau stationed expert appraisers at each of its stores (six in New York City, two in Florida, and one each in Texas and California), including its flagship Tourneau TimeMachine in New York City. The appraisers determined the value of the donated timepieces and gave customers written appraisals for their records. The American Red Cross also provided each donor with a receipt for the donation for tax purposes. Tourneau will gather the donated watches, sell them at liquidation, and give the money to the Red Cross. Tourneau's program was part of a nationwide effort by the Red Cross during March—traditionally proclaimed by the president
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