Tourneau Certifies Luxury Watches Auctioned Online by Portero

Tourneau, America’s largest watch retailer, has agreed to certify the authenticity of pre-owned luxury watches bought and sold on Portero.com, a company dealing in online auctions of luxury products. Portero, in turn, will be Tourneau’s official channel to the secondary market of online auctions. The online market for pre-owned watches is “messed up, with a lot of fraud going on,” Howard Levitt, president of Tourneau, told JCK. “For years, we’ve seen phony and adulterated watches sold on the Internet for impossibly low prices, and people buy them because they don’t know any better. [What we’re doing] is a strong step in the right direction to clean up this market, and I think it will also make people pay more attention.” Tourneau is providing, in effect, a seal of approval on the timepieces, ensuring that pre-owned watches “now sell for their true value,” said L
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