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FTC May Change Treatment Disclosure Rules The Federal Trade Commission recently proposed an addition to the Guides for the Jewelry Industry that would mandate disclosure of most treatments—including laser-drilling and, possibly, the new Lazare Kaplan International-General Electric color-improving “process.” The proposed change reads: “Permanent treatments that do not require special care should be disclosed if the treatment has a significant effect on the stone’s value, and if a consumer, acting reasonably under the circumstances, could not ascertain that the stone has been treated.” FTC has extended the period it will accept comments on the proposal until Aug. 31. It will use the comments to decide whether the rule should become part of the Guides. Comments should be sent to FTC at 600 Pennsylvania Ave., Room H-159, Washington, DC 20580. The new rule grew out of the
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