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A Giddy Finish to 20th-Century Jewelry Sales Euphoria was the mood at many independent jewelers as they tallied Christmas sales. Results glittered in comparison with those recorded by chain jewelers. That’s not to say that mall-based jewelers did poorly. Their sales shot up 11.4% for the period Nov. 26-Dec. 24, according to the International Council of Shopping Centers. Only music, video, and home entertainment stores posted higher gains. Other mall-based vendors averaged gains of 7.7%. Blue-chip jewelry chains fared significantly better. At Tiffany & Co., November and December sales leaped 27% at stores that had been open more than a year. Sales at Zale Corp. were up 16%. Among independents, the bells were really ringing. Gains averaging 24.9% in same-store sales were reported by the 183 clients of Scull and Co., the North Bergen, N.J., management-consulting firm serving t
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