Too Good to Be True?

Don Kogen leaned over the bag of rubies spilling onto his desk, his eyes wide with excitement. Kogen was talking about his business, Nuntiya Care Stone Co., Chanthaburi, Thailand, which owns Web site. He talked about the wide selection of colored gems—with heavily discounted prices—available on his e-commerce site. He explained the labor-intensive technology behind it, the threat he thinks it poses to the traditional gem-trading establishment, and the future of gem trading as he sees it. Three Thai women working at desks in his office ignored his animated monologue. More than $100,000 in sales poured through his company that day. Meanwhile, outside in the dusty streets of Chanthaburi, hundreds of thousands of dollars' worth of stones were traded the way they have been for centuries: by groups of men sitting at rickety tables. Kogen wants to turn this situation insi

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out