Titanium’s New Push

It's the stuff of space rockets and golf clubs—not a terribly romantic association for a metal trying to make it in fine jewelry. But members of the jewelry industry are taking a second look at titanium precisely because it's unusual—an industrial metal being sold in fine jewelry stores. Titanium's reputation has come a long way. Ed Rosenberg, president of Spectore Corp. in Deerfield Beach, Fla., is a pioneer in working with the metal. He says he was nearly handcuffed by police at a 1983 Jewelers of America show in New York for selling what authorities and jewelers thought was "radioactive plutonium"—his titanium jewelry. Jewelers who responded to a recent JCK Retail Panel survey about titanium jewelry extolled certain virtues of the metal: it's durable, inexpensive, lightweight, and terrific for specialty earrings. Some even said that consumers ask for titanium jewelry and that
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