The Power of the Press So, it has finally come to pass. The nongovernmental organizations have gone public in a big way with their efforts to club the diamond world into submission. The well-meaning NGOs "nicely" demanded that the industry comply with their requests to control the flow of conflict diamonds to the consumer market. If the industry did not comply, the threat of a consumer boycott was possible. Since various members of the industry did not see things exactly the way the NGOs did, it became necessary to raise the ante. If you don't play the game according to their rules, you pay. It's only a more sophisticated form of blackmail. Now CBS has taken sides in the conflict diamonds matter, in its recent report on 60 Minutes. It was a shoddy piece of reporting. It was biased, one-sided, and in some places outright wrong. JCK's editor-in-chief, Hedda Schupak, saw the show

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