The ‘ins’ & ‘outs’ of colored stone marketing

Last November, JCK published a letter to the editor from Michael Dymant, president of Eastrade Inc., New York, N.Y. He was responding to commentary I had prepared for the Gem Pricing Update column that runs in each month’s Indicators section of JCK. I had said, “Prices for rubies are soft due to plentiful supply and a lack of confidence in treated material. Emeralds continued to lose market share as confusion, misinformation, and a lack of confidence in stone integrity rises....” Dymant expressed a genuine concern for our industry and offered this partial list of “Ins” and “Outs” that he thinks reflect the state of the jewelry business today. What’s In What’s Out Memos Courage Certificates Knowledge Treatments Conscience Excuses Responsibility

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