The Evolution of Spending: A Luxe Notes Special Report

American women constitute the largest single economy in the world. They’re buying a lot of luxurious things for themselves – furs, diamonds, and cars. They also buy 70% of all NFL-licensed products sold. Yet a surprising number of women don’t really like to shop! At a seminar during the recent Couture Collection and Conference in Scottsdale, Ariz., three experts on marketing to women shared some of their observations. The panel included marketing consultant Gerry Meyers; Karen Makris, product manager for Mercedes-Benz C Class; and Cary Jehl Broussard, corporate communicatons director of Wyndham Hotels and Resorts. Among their findings: The movement of women over 40 into executive positions has practically revolutionized the financial services, automotive, and fashion industries, among others. Time is the most important commodity to working women in h
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