The E Word

Ethics and journalists.Am I crazy for taking on this hot potato? It's an uncomfortable topic among many journalists because the ethics rules we used to regard as being carved in stone are blurring in the face of increased competition in the publishing industry. Why should ethics matter to journalists -- or to you? Retailers who read JCK rely on us as a conduit for accurate information. We are your eyes and ears at events that your busy schedules keep you from attending or investigating personally. This creates an obligation we try hard to keep: to bring you the news as impartially as we can. That's why good journalists follow a code of ethics that's often darn hard to adhere to (I would have no problem following a code of ethics in the heavy machinery business, but offer me one of Maija Neimanis' gorgeous brooches and watch my knees shake with temptation!). Recently, we editors at

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