The ‘Beauty Report’

"It's revolutionary!" exclaims Gary Gordon, an AGS jeweler from Oklahoma City, Okla. Gordon is excited about the "beauty report" generated by the BrillianceScope, a spectrophotometer that reveals the light performance of a diamond. (See "BrillianceScope Makes Debut," JCK, May 1999, p. 44) "A friend in New York told me about it two years ago, about how it was being developed," recalls Gordon. "He said that this thing, if it's serious, could change the way we sell diamonds." Less than a week after Gordon installed one in his store, he sold "one fairly large diamond" for a substantial five-figure price "just because of that machine." The BrillianceScope, made by GemEx Systems Inc., Mequon, Wis., is about the size of a large desktop computer. It produces digital images that show how the diamond interacts with light. "The beauty of a diamond is dependent upon a number of factors, such a
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