The ADA A Legal Obligation You Can’t Afford to Avoid

The Americans with Disabilities Act (ADA) is a legal time bomb, ready to affect any U.S. business that doesn't adhere to it. Yet many independent jewelers don't know how to comply with—or mistakenly think they're exempt from—the law's requirements. "Most jewelers have a vague knowledge that they must do something, but they're not sure what," says 30-year veteran jewelry store designer Herb Schottland of Store Design and Fixturing, Reston, Va. "They don't realize the extent of the law and its ramifications." Even those who do know "aren't predisposed to spending the money" to comply, notes Michael Crosson, chief executive officer of JGA Inc., Southfield, Mich., a design and architectural firm for jewelers and other retailers. He says some retailers want to stop remodeling a facility when it's "close enough." "We have to tell them that isn't okay," Crosson says. "The ADA isn't abou
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