The 12 Keys to Communication

Nothing is more essential to successful selling than good communication. Communication is a two-way process that includes listening to the customer with complete concentration and understanding and speaking with excitement and enthusiasm, in such a way that the customer understands you. People can speak English at a rate of approximately 150 words per minute, but we have the ability to hear 1,000 words per minute. In a sales situation, this means it's easy to be distracted or to lose concentration when there are conversations, loud music, or other interruptions in the background. It's also easy for customers to be distracted, so as salespeople we have to train ourselves to block out everything going on around us when we are selling and focus only on the customer. Here are 12 keys to improving communication: 1. Maintain direct eye contact. There's an old saying, "The eyes are the wi
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