TAG Heuer Makes ‘Bold’ Expansion in Women’s Watches

AG Heuer, a leading Swiss luxury sports watch, is broadening its brand positioning into the "untapped potential" of the U.S. women's upscale watch market, says Daniel LaLonde, TAG Heuer North America president and chief executive officer. It will become "much bolder in the women's market" than it has been, he told 120 trade and consumer journalists at a New York press conference in January. "We're fusing sport with glamour, both part of the genetic makeup and heritage of TAG Heuer." The expansion, he said, marks "a new era" for TAG Heuer that builds on its 145-year history of watchmaking, innovation in sports timing (especially motor racing), and, since 1970, involvement with films and film stars. It won't expand distribution, though. "We want to build business in our existing [1,100] U.S. points of sales," LaLonde said. TAG Heuer's plan follows a record year in 2004. In addition t

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out