Swiss Watch Fairs Spotlight: Women, Sports, and Birthdays

The annual international watch fairs held each spring in Basel and Geneva, Switzerland, are not only stages for new products but also spotlight developing watch trends and provide forums to celebrate watchmakers' achievements. Here's a closer look at a couple of trends—the developing market in mechanical watches for women and the wave of new diver's watches—plus a compilation of some of the many anniversaries leading brands are marking in 2004. Time for Women The market for women's fine mechanical watches (including those with complications) was already strong last year and kept growing at this year's Swiss watch shows. "Research shows more women wear gents'-sized watches and that a watch's mechanics are as important to them as its design," noted Olivier Bernheim, chief executive officer of upscale Raymond Weil, whose automatic Don Giovanni for women features parallel tracks of 114
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