Swiss Shows come Roaring Back

What a difference a year makes! The gloom overhanging the international spring Swiss watch shows—and the watch business generally in 2003—was replaced at this year's shows by a sense of optimism, strong sales gains, and increased attendance by retailers from around the world, especially from the United States. Concerns about Asia's SARS epidemic, terrorism, and the start of the war in Iraq dampened attendance and business last year at international trade fairs in Europe and elsewhere. But this year, the eight-day BaselWorld 2004—the world's oldest watch and jewelry trade show, featuring 2,186 companies from 44 nations—reported a 39% gain in attendance over 2003 (and 8.2% over 2002) to 89,350. As early as the second day, visiting Americans already had equaled their entire 2003 attendance figure (800). "People are here in a big way this year, way ahead of last year," noted Lisa
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out