Swatch Auction Raises $800,000

Some $800,000 was raised for charity in the "Swatch Wristory," the spectacular international auction of exclusive Swatch watches conducted in New York City by Sotheby's auction house. The event, hosted Dec. 3 by the Swatch Group of Switzerland, also was broadcast live to Swatch stores in Milan, Berlin, and Zurich via satellite, with bidders phoning in bids from around the world. The Swatch auction raised $400,000, with some individual Swatch timepieces going for more than $20,000. Nicolas Hayek Jr., representing the board of directors of The Swatch Group, announced at the auction's end that Swatch would match the $400,000 figure, prompting wild applause by the 500-plus guests at the event. Ninety percent of the proceeds from the auction were earmarked for the "God's Love We Deliver" organization, a social service agency that delivers nutritious meals to people with AIDS. The other 10
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