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UNO A ERRE LAUNCHES BRANDING CAMPAIGN A noted Italian company is forging a jewelry-fashion link and making its name known to U.S. consumers Gori & Zucchi Inc., one of the world's oldest and largest gold jewelry manufacturers, aims to break the jewelry brand barrier in the U.S. with its Uno A Erre collections of gold jewelry. The company, based in Arezzo, Italy, already markets Uno A Erre as a consumer brand name in Italy, Japan and some other countries. Now it has developed a three-part program to do the same in the U.S. "The Uno A Erre name signifies quality and tradition and gives consumers confidence in an accurate gold content," says Paolo Novembri, the company's executive vice president. The time is right to take this message to consumers, he says, because intense competition is driving down quality and profit margins at the same time that U.S. consumers are seeking be
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