Supplier News

'BAUME & MERCIER & ME' ADS ENTER SECOND YEAR Keep an eye out for heavy consumer advertising from Baume & Mercier during the holiday season. Continuing its "Baume & Mercier & Me" campaign that debuted last year, the company's efforts to reach a somewhat younger consumer, especially fashion-aware women, is on track, says Steven Kaiser, president of David G. Steven Inc., New York City, which distributes the brand in the U.S. The current campaign is part of a three-year marketing plan that will conclude next year. Fully half of this year's ads feature the brand's new Linea line of women's 18k gold watches, many of which will have a double row of diamonds on the bezel. This month and next, Linea ads will run in issues of Architectural Digest, Elle, Town & Country, Gourmet, House & Garden, Vanity Fair, Harper's Bazaar, The New York Times Magazine, Vogue, South

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