Supplier News

CYMA ADS PLACE WATCHES BEYOND THE WRISTNew print ads for Cyma watches are turning heads by showing watches on more than just the wrists of models. Three ads using the tag line "More Than Just a Pretty Face" place Cyma watch faces on the heads, torsos and eyes of models posed to convey various moods. A boxer wears an oversized watch face as a belt; a fashionably attired women wears a watch face as a large hat, essentially becoming the top of her head; and a man bearing cognac and wearing a smoking jacket sports not a monocle but a Cyma watch face over his right eye.Retailer reaction to the new campaign has been impressive, says Hugh Glenn, president of Glenn Corp., New York City, North American distributor of Swiss-made Cyma watches. "I'm receiving strong demand from retailers for our co-op support that uses this campaign," he says. Billboards, counter cards and ad slicks are available at

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