Supplier News

OROAMERICA LAUNCHES BRAND NAME 14K JEWELRY Clothes, watches, cars, food – almost every product category seems to be brand name-dominated these days. Now, branding is coming to affordably priced gold jewelry. OroAmerica Inc., the largest U.S. manufacturer of gold rope chain, is launching its own branded 14k gold jewelry this month under the name “Beverly Hills Gold.” It is believed to be the first U.S. gold chain supplier to actively promote its own brand name. The firm also is seeking licensees to produce a variety of other gold jewelry products under the Beverly Hills Gold name. Filling a void. A number of factors are prompting OroAmerica to make its move now, says Guy Benhamou, chairman, chief executive officer and majority shareholder of the Burbank, Calif.-based firm. There is “a need for this in the industry,” he says; lack of brands in the gold jewelry business

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