Supplier briefs

Rembrandt Introduces White Gold Charms With New Campaign Rembrandt Charms, Buffalo, N.Y., is now available in 14k white gold. According to Chris Lux, founder, Rembrandt Charms, the move was sparked by "numerous requests from customers." Rembrandt will launch its "White Hot!" campaign to the consumer audience in late spring. For information call (800) 828-7840. Berco Introduces Monthly Merchandising Consumer Campaigns The Berco Company, Chicago, Ill., has a new monthly merchandising program that offers a series of monthly marketing materials including banners, ad slicks, and in-case tent cards. Each campaign supports a selection of jewelry specifically targeted for holidays or generic themes. The program requires no minimum order and allows retailers to choose from a variety of monthly campaigns. For information call (800) 621-0668. Wally Anderson Manufacturing Jewelers Acquired
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