Stylish Technology

Going DigitalDigital displays, once found primarily in low-priced mass-market watches, are being used by more upscale watchmakers in inventive designs, combined with analogs and even as high-fashion watches. "The digital watch has returned to fine Swiss watchmaking," declared Pierre Nobs, chief executive of Ventura, whose upscale, patented V-Tech Alpha is a sleek, minimalist multi-function watch. The wearer scrolls through functions—shown on the display's lower line, with the hour on the upper—by turning a small roll bar in the case and pressing it for what he wants. A notable analog/digital is TAG Heuer's reversible-case Monaco 69, a "concept watch" due out next year. The classic Monaco analog design (mechanical) is on one side, with a high-tech digital chrono (quartz) on the other. Other interesting analog/digitals include Fendi's gent's Grand Tonneau, whose small digital at "12"

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out