Going DigitalDigital displays, once found primarily in low-priced mass-market watches, are being used by more upscale watchmakers in inventive designs, combined with analogs and even as high-fashion watches. "The digital watch has returned to fine Swiss watchmaking," declared Pierre Nobs, chief executive of Ventura, whose upscale, patented V-Tech Alpha is a sleek, minimalist multi-function watch. The wearer scrolls through functions—shown on the display's lower line, with the hour on the upper—by turning a small roll bar in the case and pressing it for what he wants. A notable analog/digital is TAG Heuer's reversible-case Monaco 69, a "concept watch" due out next year. The classic Monaco analog design (mechanical) is on one side, with a high-tech digital chrono (quartz) on the other. Other interesting analog/digitals include Fendi's gent's Grand Tonneau, whose small digital at "12"