Strike up the Brand

Glenn Rothman was fed up with low diamond margins. He wrote letters to trade publications, but, except for some nice publicity for his company, Boston-based Di-Star, nothing changed. He went to a marketing seminar in 1995 and sounded his complaint to one of the speakers. The speaker’s retort: “If you don’t differentiate yourself, you will be just making a living in a commodity industry.” The solution, the man said, was a branded diamond. Rothman was so intrigued he took the man to dinner. The following year, Rothman went to Antwerp, where the Japanese were buying well-made Ideal Cuts and “branding” them in their home market. Rothman brought the concept back to the United States, and the Hearts on Fire brand-name diamond was born. The Hearts on Fire diamond – and its sister diamond jewelry brand, Sabrina – is one of the more ambitious attempts to start a diamond bran

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out