Strength in Numbers

Hispanic-Americans make up the second-largest ethnic group in the United States, and Hispanic buying power—the total discretionary income of all U.S. Hispanics—is second only to that of white Americans, according to recent Census figures. Many groups in the United States are taking these numbers seriously. Consider some recent evidence: Hispanic Designers Inc. was recently founded in Washington, D.C., by Hispanic style leaders including fashion designers Oscar de la Renta and Carolina Herrera and jewelry designer Paloma Picasso. Numerous beauty pageants just for Hispanic-American women are held annually, including several organized by Hispanic beauty pageant pioneer Dawn Ramos of Dawn Ramos Productions, Denison, Texas. The Fashion Institute of Technology, New York, recently paid tribute to Hispanic fashion and design influences over the

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