State of Confusion

Being a retail jeweler isn't what it used to be. Many of the factors that have already transformed most of the retail industry are now affecting the jewelry business. Among them: Consolidation. Like other retail industries, the retail jewelry industry is increasingly dominated by fewer players. The same is true at the manufacturing and wholesale levels. Supply chain changes. Supplier of Choice, the shortage of diamonds, the Internet as a way to move diamonds and jewelry to both retailers and consumers, and the demands of large jewelry retailers for product at the lowest cost possible are squeezing wholesalers and manufacturers like never before. Manufacturers and distributors, particularly those dealing with diamonds, are starting to use the Internet to sell directly to consumers. Consumers and the Internet. Not long ago, it appeared that the

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