Croton Watch Co., a 125-year-old family-owned U.S. watchmaker, has added a line “specifically designed with jewelry stores in mind,” says Croton chief executive officer David Mermelstein.

Croton’s Reserve Collection incorporates a variety of timepieces, many with Swiss movements, with exotic straps and unusual styles reflecting popular fashion trends. “From python straps to diamonds, our watches represent the finest quality—a combination of sophisticated movements, interesting complications, and high fashion,” Mermelstein says.

The Croton Reserve collection includes the Crotalus series (with patent-pending curved casing, oval and round) on genuine python straps; Croton women’s petite stainless-steel and diamond bezel watches, with mother-of-pearl dials on stingray straps; watches on other genuine exotic straps such as eel, ostrich, crocodile, buffalo, and lizard; the Montara chronograph series (in two sizes) with multicolored Swiss enameled bracelets; watches with various complications, including triple-time-zone watches (with three Swiss movements, one automatic with date and two quartz); and gold-tone and two-tone steel watches in rose and yellow.

Reserve Collection watches retail for $165 to $525.

Croton Watches are sold in fine jewelry and department stores across the United States and featured on some of the largest TV shopping networks. Croton Watch Co., 195 Andersen Ave., Moonachie, NJ 07074; (800) 443-7639,