Croton Watch Co., a 125-year-old family-owned U.S. watchmaker, has added a line "specifically designed with jewelry stores in mind," says Croton chief executive officer David Mermelstein. Croton's Reserve Collection incorporates a variety of timepieces, many with Swiss movements, with exotic straps and unusual styles reflecting popular fashion trends. "From python straps to diamonds, our watches represent the finest quality—a combination of sophisticated movements, interesting complications, and high fashion," Mermelstein says. The Croton Reserve collection includes the Crotalus series (with patent-pending curved casing, oval and round) on genuine python straps; Croton women's petite stainless-steel and diamond bezel watches, with mother-of-pearl dials on stingray straps; watches on other genuine exotic straps such as eel, ostrich, crocodile, buffalo, and lizard; the Montara chrono

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out