Speak Smarts

A women's book club reading Girl with a Pearl Earring asks you to give a presentation about pearls. Your Rotary Club requests that you speak on a jewelry wardrobe suitable for successful businessmen and businesswomen. A nearby church suggests they'd appreciate a lecture on gemstones mentioned in the Bible. Speaking engagements such as these are an excellent way to strengthen your image and to increase sales. The key is to work with the host group to create both a buzz of excitement and an atmosphere for success. Here's how: Advance publicity. Keep at the ready both black-and-white and color photos of yourself that the host group can use to publicize your upcoming seminar. Include with your photo a single 8½ x 11-in. fact sheet that briefly describes you and your business—for example, "Jan Jeweler opened her fine-jewelry business, Jan's Jewels, in 1997, shortly after earning her Grad

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