Speak Smarts

A women's book club reading Girl with a Pearl Earring asks you to give a presentation about pearls. Your Rotary Club requests that you speak on a jewelry wardrobe suitable for successful businessmen and businesswomen. A nearby church suggests they'd appreciate a lecture on gemstones mentioned in the Bible. Speaking engagements such as these are an excellent way to strengthen your image and to increase sales. The key is to work with the host group to create both a buzz of excitement and an atmosphere for success. Here's how: Advance publicity. Keep at the ready both black-and-white and color photos of yourself that the host group can use to publicize your upcoming seminar. Include with your photo a single 8½ x 11-in. fact sheet that briefly describes you and your business—for example, "Jan Jeweler opened her fine-jewelry business, Jan's Jewels, in 1997, shortly after earning her Grad
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out