Sophisticated Masculinity

A television commercial features a 30-something professional man who is tired of dressing down. After visiting a local menswear store, he’s dressed to impress, and he hits the office, where a co-worker’s casual wear—in an exaggerated comparison—is depicted as a robe and slippers.

Comical perhaps, but this commercial is also a reflection of today’s attitudes toward men’s fashion. Moving away from laid-back casual wear for everyday, men—especially those in the younger demographic of 25 to 40—are in search of a tailored look. Like women’s fashions, which are revisiting the 1930s this fall and winter, men’s fashions are polished, and trend forecasters expect an upsurge in British elegance (in which cufflinks are essential). The image is sophisticated … and perfect for jewelry.