Shopping Intentions of the ‘Elite Affluent’

When asked about their purchasing intentions for 2004, the "Elite Affluent"—those with a net worth (assets minus liabilities) of $1 million or more—said they planned to splurge on luxury goods, including jewelry. That's according to results of the Elite Traveler/Prince and Associates Luxury Spending Survey released in November 2003. Household Luxury Purchasing Net Worth Ranges Intent for Next 12 Months $1M-$5M $5M-$10M $10M+ Methodology: Some 430 individuals with a net worth (assets minus liabilities) of $1 million or more were interviewed by phone in October 2003. Those profiled include 47.8% with a net worth of $1 million-$5 million, 31.1% with a net worth of $5 million-$10 million, and 21.1% with a net worth of $10 million+.

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