Scott Kay … Bridal?

Effective immediately, Scott Kay Platinum has changed its name to Scott Kay Bridal. This move comes as a result of experimentation by the self-proclaimed "King of Platinum" with yet another metal—gold. (Kay branched into silver a year ago.) The name change also is designed to help disconnect association of his jewelry with platinum as a commodity. "[Scott Kay Platinum] was necessary for a while to reposition the metal back to the level of prosperity it enjoyed years ago," said Kay at the most recent JCK Show ~ Las Vegas. "But we've accomplished that, and now I want to reposition gold back as an elegant metal." Scott Kay Sterling, established in 2003, will retain its name. Though many in the industry immediately associate the word "sterling" with "silver," the term "sterling" itself is not a commodity, so Kay will keep that name for his line of meticulously crafted, high-design jewe
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