Richa Creations, Colorado Springs, Colo., a high-end international jewelry manufacturer and wholesaler, has announced the rollout of an aggressive new national marketing campaign, "The Richa Marketing Advantage." The program was made available to stores nationwide for customization. Tools include a customized Web site, television commercials, radio commercials, customized brochures and direct mail, ad slicks, and press releases. The program focuses on Richa's Galaxy Collection but displays other Richa lines and allows stores to display noncompeting jewelry lines on the customized Web site. For more information call (800) 547-4242.