Retailer News

SCA OFFERS CONSUMER REWARD PROGRAM Shoppers Charge Accounts, a private-label credit card company, has unveiled an awards program called "Prestige Points." The program enables consumers to accumulate points for each purchase made at participating merchants nationwide. SCA's proprietary software tracks consumers' buying patterns. Consumers receive their point totals on their monthly billing statements and, once they reach the number a retailer has set, receive a gift certificate to that store. "We want the program to reward customer loyalty to a particular store," says Ron Talerico, vice president of credit marketing and store relations at SCA. "It made no sense to give away trips or unrelated merchandise; the certificates encourage continued loyalty to our merchants." SCA is assisting participating retailers with custom signs, direct mail, gift certificates and other material, as we

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