Retailer News

ADOLF JEWELERS NAMED MARKETER OF THE YEAR Ronald Adolf of Adolf Jewelers of Richmond, Va., recently was named 1996 Richmond Area Marketer of the Year. The award was presented by the Richmond Chapter of the American Marketing Association, which cited Adolf's creative marketing strategy. The slogan "Relax, we'll make you happy" and the store's marketing program distinguish the single-location business from a glut of other stores by "creating an atmosphere of ease and personal attention," said AMA. The marketing program is credited with boosting Adolf Jewelers' sales 30% in 1995. OPENINGS Cartier's San Francisco store opened after a redesign which replicates the look of Cartier's stores on Rodeo Drive in Beverly Hills, Michigan Avenue in Chicago, and in London and Paris. The House of Cartier has operated in San Francisco for 12 years. Cartier operates 153 stores around the world,

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