Radio Active

The goal of advertising is to get the right message to the right person in the right environment. Radio, a medium that reaches more than 93% of adults 18 years of age and older who shopped in a jewelry store in the past four weeks (The Media Audit, 2002), can deliver your message in an environment that's an integral part of your customer's lifestyle. Radio listeners strongly associate with their favorite radio format or on-air show host, and advertisers can transfer those relationships to their own brands, establishing and strengthening a bond between their products and the consumer. Format preferences reflect lifestyle trends. A significant element of successful radio advertising is matching the profile of your target customers and potential customers to listeners of specific radio programming formats. Formats target and reach consumers based on age and gender demographics and also of
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