Publisher’s Notes

THANKS TO ALL JEWELERS FOR A BIG CONFIDENCE VOTE One of the most basic pieces of advice for any retailer is, "Listen to your customers." If you're not responsive to their needs, chances are you're not going to have a successful business. The same basic advice is equally important for publishers. Magazines, like retail stores, do not exist in a vacuum. We also must be responsive to our subscribers' needs. The good news, from our point of view and I hope from yours, is that JCK seems to be providing readers with the information they both need and want. This positive reading comes to us from a new readership survey which has just been completed. To be valuable, such surveys must be objective. To be sure of that, we hired an experienced firm in the field, Globe Research Corp. of Melville, N.Y., to do the study. This is the first study we've done in about eight years and I'm very plea
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